Phnom Penh (FN), Nov. 3 – Mar Yarith, president of the Fresh News Training Center (FTC), explained that journalists need to assess the value of 5Whs in order to develop good leads.

Mar Yarith spoke at a training organized by Fresh News Training Center (FTC) on 30 October 2021.

“If we have competitors in the same field, we have to choose a different and more important lead. The key points of the story shall be chosen as leads,” he said.

This week training focuses on the importance of 5Ws, such as who, when, why, where, when and how in order to develop as leads.

Mar Yarith is a local veteran journalist, who has been working in the field of journalism for over 30 years. He has worked for various well-known foreign news agencies such as UPI, AP and VOA.

Yarith was also the founder and co-founder to several media outlets in Cambodia. Back then, he was the only Cambodian student majoring in journalism at the University of Michigan and the University of Maryland in the United States.

For more information about the FTC, please contact:
1. Mr. Pich Bunsay, deputy director general of Fresh News and deputy chief of staff of the FTC via 089 960 090.
2. Miss Than Raksmey, head of public relations via 092 768 617 or Telegram: 086 858 748.
=FRESH NEW