Phnom Penh (FN), Dec. 3 – On November 29, 2024 – Express Food Group (EFG) is pleased to announce the continued expansion of TOUS les JOURS in Phnom Penh with the grand opening of its fourth store. Located in the popular Aeon Mall Sen Sok, this new location further solidifies the French-Asian bakery chain's presence in Cambodia.
Following the successful launch of the first two TOUS les JOURS stores in April 2024, this latest addition underscores EFG's commitment to bringing high-quality baked goods and delightful experiences to customers across the city.
Grand Opening Celebration
The grand opening event at Aeon Mall Sen Sok was a resounding success, led by Jasmine NGE NGE HTWE, General Manager of Coffee and Bakery Brands at Express Food Group, and Angelique Tan, General Manager of Grab and Go Brands. The event featured exciting promotions and giveaways, attracting a large crowd of eager customers.
Continued Growth and Commitment
This fourth store opening marks another milestone in EFG's strategic expansion plan for TOUS les JOURS in Cambodia. The company remains dedicated to providing a unique and satisfying bakery experience, with a focus on fresh ingredients, innovative creations, and a welcoming atmosphere.
About Express Food Group
Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries - Cambodia, Laos, and Myanmar.
EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church's) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.
EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.
In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.
In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.
About TOUS les JOURS
Established in the Korea in 1997, TOUS les JOURS (meaning "everyday" in French) has become a beloved neighborhood bakery. Tous les Jours started franchise business in 1998 and opened its 100th store in 1999. The brand now has over 1,700 franchise stores nationwide thanks to its quality products.
CJ’s infrastructure and distribution system enables all franchise stores to receive Tous les Jour’s frozen dough every morning to bake fresh bread daily.
Starting in 2004, Tous les Jours concentrated on its globalization efforts and opened its first overseas store in the US that same year.
And in 2005, it opened its first store in China. Today, there are 1,300 stores in Korea and 450 stores throughout the world as Tous les Jours is moving forward as a global brand.
=FRESH NEWS
